Extremely success of the two preceding editions, the Guide of Routard presented at the time of the week of Sustainable development (of last April 1) the 3rd grinding of its guide which proposes an approach different from the voyage. Attention a different approach does not want to say to sleep on a clown at the fine bottom of fields in prey direct with the malefic mosquitos and others bébêtes!
To travel durable and responsible means to limit the impact of its activities on the natural resources, social, economic. Moreover as with its accustomed Guide in preamble a kind of puncture of recall of the definitions of interdependent, equitable tourism proposes; us are explained what is the ecotourism. The actors of durable tourism (international institutions, territorial collectivities, associations, tour operators) there are also introduced in preoccupations of clearness and a comprehension.
Ecolabel Européen (a sign of recognition of a respectful consumable of the environment) and shows us consequently occasion which to travel durable is not more expensive than a more traditional voyage.
At three months of the holidays, it is still completely time to plan to modify a little its behavior for the good of planet.
References: The guide of Routard of durable Tourism 2010-2011 of Philippe Gloaguen - Editor: Hatchet - Date of publication: April 7, 2010 - 160 pages - Public price: 9,90 €
Behind this title a book published hides very recently and which recalls the history of 3 Breton: Guy Durand, then president of Lobodis company, and Yves Thébault, director of the Center of assistance by the work of Bath-of-Bretagne.qui against winds and tides launched out in 1993 in the adventure of the equitable trade.
Their challenge: to propose a coffee of quality, certified biological, bought with the fair price with the small producers, transformed into France by workmen in situation of handicap.
Tugdual Ruellan, journalist, and Bernard Bruel, teacher, involve us on the Road of the Bolivian coffee, since Yungas as far as Brittany while passing by the Port of Le Havre. Dangerous road but road of all the hopes. They are done
spokesperson of the producers. They tell us the history of these companions and co-operators who could, thanks to a trade right, to improve their living conditions and to find the pride of their work.
Editions Banks of Arz - Collection Interdependent Roads - Selling price 19,50 €
CONTACTS: Bernard Bruel: 06 08 05 34 35 - Tugdual Ruellan: 02 99 91 33 16
Available on www.rivesdarz.fr
Pirouette, peanut ..... which didn't sing this song one day?
This version of the song is here D adapted, Re masterized like one says today, in short it is with the last style and the last style it is unfortunately the plastic! The plastic which soils the oceans, which strew the grounds here and elsewhere; To fight against this modern plague, some develop incredible ideas; it is the case of Alfredo Santa Cruz.
In Puerto Iguazu in Argentina, a family of craftsmen entirely designed her house starting from recycled materials: the walls were carried out starting from plastic bottles while the paperboards of the type Tetra Pack were used to make the ceilings and the roof according to with dimensions one of limp. The result is really impressive. The acknowledged real goal is to show the immense value of the materials which we throw every day. “Household waste can be transformed into useful things. Us have developed our clean technique, which makes it possible to people to build a house which is perfectly functional, at a very low cost and their own hands.”
The starting project was transformed into a social and cultural project in a place where the standard consists in burning waste for lack of structure adapted for recycling. With the help of the assumption of responsibility of the lodging, cover and transport costs Alfredo Santa Cruz bring from now on its knowledge to make with all those which requires it of him in its country.
It has even open an Internet site where it explains its project clearly: Ecological Bottle House
Tags: responsible sustainable development marketing fishes stopping children bars chocolate
Once in a while does no harm… I reproduce here an article which I found on Rue 89 is filled of more interesting articles all the ones than the others: a way of paying homage to them!
When the specialists in marketing make effects of advertisement on great principles like sustainable development, they have sometimes surprises. Far from the effect envisaged. After the polemic on the fishing of certain fish species threatened of disappearance, like blue fin tuna, of large distributors such Leclerc wanted to play the chart of the responsible actor.
“To withdraw sale certain threatened fish should not make of the fisherman a species in the process of disappearance”
It is the publicity which launched the Leclerc group. A way of using blue fin tuna to position as an actor commercial interdependent and a defender of artisanal fishing. In answer to this publicity campaign, ONG
Greenpeace immediately showed the group of “
A hydroelectric stopping… harmful for the environment
At the beginning of 2010, at the conclusion of the Forum of Davos, ONG Greenpeace gave to GDF-Suez the “Public eye award” of worst undertaken as regards social responsibility and environmental.
In 2009, after the launching of a “programme of acceleration of the growth” wanted by president Lula, GDF-Suez gained a market of production of hydroelectricity with the construction of the dam Jirao in the Amazon forest in Brazil.
This project actually had social and environmental impacts significant: displacement of populations autochtones and destruction of part of local fauna. Greenpeace and other associations were baited to denounce such intrigues.
This countryside of ONG seriously affects the communication of the group which however declares in same time to place sustainable development in the center of its strategy.
A chocolate bar equitable trade… made by children
At the beginning of January 2010, the Nestlé firm was, it, shown slave system of children after the marketing of a bar Kit-Kat, sold like “fair trade”, resulting from the “equitable trade” in the United Kingdom and in Ireland. It is of ONG, of which “Babies Milk Actions” which on their Internet sites attacked the firm. In particular by denouncing the child work in Africa.
Other giants of industry are concerned with these problems as the Kraft group. The near total of the cocoa, for the Belgian chocolate of its mark Dimensions of Gold, comes from farms suspected of employing child-slaves.
This polemic aims for the Nestlé moment and saving the chocolate bar Dairy Milky de Cadburry also labellized “to fair trade” and lately launched.
“Fair trade” is an international label having for goal to give to peasants of the southern hemisphere the means of fighting themselves against poverty.
But this label is questioned by international Oxfam, a regrouping of fourteen associations to the international scales, and ONG Switzerland Déclaration of Bern.
These last denounce to it not abolition of the work of children in the cocoa cultures in Ivory Coast as in the equitable co-operative Kavioka which gathers more than 6.000 local producers. The Kraft group was victim of a similar attack in Belgium launched by Oxfam International.
Most astonishing in these confrontations is the attitude of the companies: they prove to be unable for the moment to create a coherence between their communication moralisatrice and their acts.
The communicating ones, as one calls them in the world of the company, seek to polish the image of the industry groups without taking account of the new forms of confrontation which these more or less opportunist forms of storytelling generate.
