| Market of the equitable one | The equitable consumer |
| The equitable trade surfe on a carrying tendency: the increasing of the economic questions, social and environmental taking into account in the act of purchase. In the increase of almost 40% of the Max Havelaar labeled products attests on the French market in 2006. France is classified from now on on the podium of the first three countries in term of product sales resulting from the equitable trade. The prospects remain also very positive for the years to come. The various markets concerned, mainly food, are indeed far from to have reached their threshold of maturity while the new segments recently made their appearance (textile, cosmetics…). The services explore in their turn the way of equitable as tourism shows it. The rise of the notoriety of the equitable trade near the general public and the engagement of a growing number of operators should complete to convince of the potential available to still the market. Still almost absent from the Living room of agriculture in 2006, the agroalimentary products of the equitable trade have not been of them less one success growing for a few years in France. In 2000, only 9% of the French were able to explain what was the equitable trade, in 2004 they were 56% and 74% in 2005, according to a Ipsos investigation. _ even if compared to its neighbor European, the France show still a Net delay it there be little, (one there count only 165 shop specialize against 800 in Germany or 412 in Netherlands) and be classify among the mauvais poor pupil, it make up for little by little its lost time, thanks to the implication increasing of large distribution which account for 55% of turnover of market and which thus have make it possible with product equitable to touch a audience more large Eight product equitable labellisés on ten be thus buy in the hyper and supermarket which offer from now on some product equitable labellisés in mark clean and receive some animation in their ray, thanks to the mobilization of mark or of labels. France is very active in the field of sustainable development. Click here. The Government of Miss also and endeavoured since 2002 to implement three priorities: 1. To give to the equitable trade a greater visibility. The Government brings its support to multiple actions of promotion of the equitable trade, in particular national about fifteen the equitable trade which proceeds in all France generally of at the end of April at the beginning of May. Several thousands of animations are thus organized within the framework of this fortnight: conference-debates, meetings with partners of the South, but also gone and sales outlets, stands of tasting of products. |
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2. To reinforce the guarantees given to the consumer. The whole of the large actors of the equitable trade and consumers' associations wished that an official mechanism of recognition of the actors taking care indeed of the respect of the conditions of the equitable trade be installed. Such is the object of the decree taken pursuant to the law of August 2, 2005 in favour of the small and medium-size companies. This text was the subject of a dialogue deepened with the main actors of the equitable trade. Indeed article 60 of the Law of August 2, 2005 on SME announces creation by decree of a “National Commission of equitable trade (CNCE) charged to recognize the natural persons or morals which take care of the respect of the principles of the equitable trade”. Recall of the three pillars of the equitable trade: “I. the equitable trade falls under the national strategy of sustainable development. II. Within the activities of the trade, craft industry and services, the equitable trade organizes exchanges of goods and services between developed countries and handicapped producers located in developing countries. This trade aims to the establishment of durable relations resulting in ' ensuring the economic progress and social of these producers. III. The natural persons or morals which take care of the respect of the conditions defined above are recognized by a commission whose composition, competences and criteria of recognition of the above mentioned people are defined by decree in Council of State. ” France will be thus the first country developed to have recognized the place and the role of the equitable trade in its commercial rules and to set up, for the benefit of the consumers like producers of the developing countries, a credible guarantee of the good use of name. |
| 3. To work for an international recognition of the equitable trade. The Government engaged of the steps in favour of a better international recognition of the equitable trade at other European States, the Commission and the Parliament of the European Union and near the World Trade organization. With these initiatives, France concretely reaffirms its will to put the trade at the service of a more respectful universalization of the identity and wellbeing of each one. |
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| Until the middle of the years 1990, sustainable development seemed a foreign concept with the company. Apart from some Anglo-Saxon militant companies, the hour was with the triumph of the model actionnarial, with a vision reduced to the acquisitions of the responsibility for the company. Ten years later, the French large companies seem to be themselves converted, following the example their counterparts European and Anglo-Saxon, with sustainable development. What means sustainable development for the companies? How to explain the engagement of the French companies on the matter? Which credibility is it necessary to grant to their engagements? This article attempts to answer these questions starting from a setting in prospect for the practices of the companies as regards sustainable development. How do the French companies compared to sustainable development position? Click here for complete information. |
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Lower purchasing power, raises price of the raw materials,… the market of the equitable trade undergoes today tensions important and new, likely to put in danger the system itself. These tensions directly affect the two ends of the system: consumers and producers. The French households worried by their purchasing power rationalize their expenditure: what could be simpler than to substitute equitable coffee against conventional coffee in a ray?