In the world in 2007, the consumers spent more than 2.3 billion euros for certified products Fairtrade (FLO), that is to say an increase of 47% compared to the previous year.
The sales on the most important markets, namely England and the United States, increased respectively by 72 and 46%. The markets where the growth was strongest are Sweden and Norway, with respective increases of 166 and 110%. In Belgium, the sales passed from 28 to 35 million euros, that is to say an increase of 25% between 2006 and 2007.
IN THE UNITED KINGDOM
More the large chain of supermarkets of the country, Tesco, and its rivals Sainsbury' S and Marks and Spencer, furnish more and more their racks with such products, food, but such vestimentary, like the socks or the tee-shirts.
The chain of supermarkets Sainsbury' S, the third chain of supermarkets of the country announced, in December 2006, conversion with 100% of its banana rays into certified bananas Fair Trade. It also sells the first small pots for “equitable” babies, containing banana and mashed potatoes of mango.
Marks & Spencer answered at the request of its customers in favour of ethical products by converting any sound and its coffee with the equitable trade into April 2006.
The railway company Virgin Trains, which operates in the west of the country, one of the entities of the Virgin group of the billionaire Richard Branson, has on his announced side that the hot drinks sold to the travellers would be from now on only “equitable trade”.
All the sugar sold in the United Kingdom by Touches & Lyle, first European refined cane sugar producer, will carry the Fairtrade label since 2009. It will be about most important Fairtrade certification of the country.
The most important company of collective restoration of the United Kingdom, Group Compass, announced that as from May 2008, all its bananas would be equitable bananas (Fairtrade). Last year, Compass sold approximately 1565 tons of bananas, of which practically the half (45%) were equitable. The company expects to sell about same volume in 2008.
IN GERMANY
The Lidl stores propose in Germany, since June 2006 a set of equitable products to their customers. Lidl distributes under the Fairglobe mark a whole series of " responsible " products. They will be initially coffees (bio and soluble), of biological bananas and honey, cane sugar and chocolate, orange juice. The prices of these products are somewhat higher than those of the products of the traditional set. Lidl collaborates with the label Transfair (the equivalent of Max Havelaar in Germany). Together, they organize various actions to propose these products.
The chocolate manufacturer Ritter Sport prepares with launching equitable chocolate, supplying himself out of cocoa near farmers of Nicaragua.
IN IRELAND
According to Fairtrade Ireland Mark, (equivalent of Max Havelaar in Ireland), the equitable product sales labellized increased by 101% in 2007, to pass from 11,6 million euros in 2006 à23,3 million in 2007.
Insomnia Coffee Company announced in September 2006 that all the coffee proposed in its sales outlets would be hundred percent certified Fair Trade.49
IN ESTONIA
The label “Fair Trade” (equitable trade) was officially launched to Estonia in May 2007.
Estonia becomes thus the first Baltic State to offer certified products “equitable”. Products like coffee, the, sugar, fruits and wine are available in one of the stores of central feeding of Tallinn, Kaubamaja, and some specialized stores. |
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